Direct Marketing Presentation Guide
Brand Identity & System Guide

Contracted to design a scalable presentation system for a national direct marketing organization. Working within the company's existing brand, I developed a modular PowerPoint template library, custom iconography, and a brand usage guide to give the sales team a consistent, professional toolkit they could use independently. A companion walk-around sales deck was built to the same system for client-facing conversations.

Key elements: Presentation System Design | Slide Template Library | Custom Iconography | Sales Deck

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Sweet Pea Marketing Solutions
Brand Identity & Packaging Design

A complete brand identity system was developed for Sweet Pea Marketing Solutions, a Florida-based company specializing in eco-friendly promotional products. The project encompassed the creation of a cohesive visual language, including the logo, color palette, typography, and mockups for stationery, packaging, and promotional materials.

The design emphasizes sustainability and simplicity, using natural tones, clean lines, and tactile materials such as seed paper and handcrafted wood to reflect the brand’s environmentally conscious ethos.

Key elements: Brand Identity System | Color & Typography Development | Stationery & Packaging Design | Logo Design

Spazio Fama Bar and Lounge
Brand Identity, Packaging & Environmental Design

Perched atop a downtown Chicago rooftop, Spazio Fama Bar & Lounge was conceived as a vibrant, upscale venue where young professionals come to connect, unwind, and be seen. The brand identity was designed to capture that atmosphere of modern sophistication, balancing sleek visual elements with an inviting social energy.

The project included the full development of the logo, color palette, and typography system, along with menu design, packaging for takeout items, and branded merchandise such as mugs, T-shirts, and sweatshirts available through an in-house retail corner. Each design element worked together to create a cohesive experience that extended seamlessly from the lounge to its retail presence.

Key elements: Brand Identity System | Color & Typography Development | Menu & Packaging Design | Branded Merchandise Design

Pure Sense Spa Products
Website Design and Brand Development

Pure Sense Spa Products was one of the most creatively rewarding projects in the collection. As an online-only brand, the goal was to create a digital and visual experience that felt as immersive and luxurious as an in-person boutique. The central design challenge was ensuring that any two of the six product lines could sit side by side and still feel perfectly harmonious. Achieving that balance required a meticulous exploration of color, fine-tuning shades of orange, green, and lilac until the palette felt both soothing and cohesive.

The project encompassed the full brand identity, including the logo, color palette, packaging, website, and visual style guide. The final result delivered an elegant, modern aesthetic that reflected the brand’s commitment to purity, balance, and sensory experience — and a client reaction that said it all: “That’s a million times better than what I had in mind.”

Key elements: Brand Identity System | Color Palette & Typography Development | Packaging & Website Design | Logo Design & Photography Direction